I love working in Market Research Analytics because you get to know so many topics, industries, markets.
One of my clients is based in Iraq, one of the few market research agencies and it is called ThinkBank Iraq. We worked on various projects from general consumer surveys, transport industry, conglomerate producers and hopefully many more in the future.
Last month, one of their end client, Zinc Network, presented their insights and findings around exploring challenges of polling in Iraq for which I delivered a Total Unduplicated Reach and Frequency Analysis (TURF) on results of a question with a lot of slogans in order to see which combination of options will provide the greatest reach amongst the Iraqi population.
The video can be access here and specifically the TURF Analysis is mentioned after minute 58:30.